As one of Ferrari’s primary sponsors, Shell loves to create marketing materials which highlight their commitment to Formula 1 and Scuderia Ferrari.
This piece is a very interesting segment of 1964 World Champion John Surtees having a face to face conversation with current Ferrari driver, and two-time world champion, Fernando Alonso. I think that it’s special how the two drivers really talk about the differences between Formula 1 now and then.
Sidenote: One thing that I wish that marketeers would pay attention to when creating these adverts, is how they interject the branding, so that it is not awkward when they are mentioned. When Fernando starts talking about Shell lubricants, you shudder slightly as it’s not part of the natural flow of conversation.