One of my fun side projects is a business marketing podcast for the automotive aftermarket, called ‘On the Rhoad’. It’s typically focused towards small/medium business owners, etc.
This episode was talking about sponsorship from the business owner’s perspective, and how they choose the people they want to build the relationships that help to grow their business.
We talk about what it’s like being a business that is either looking to provide sponsorship, or have people looking for sponsorship, and how to engage with them respectfully. (Basically, finding people who actually care about your business.)
Over the last few months, I’ve had an awesome opportunity to be on the Racing Mentor podcast, with Jess Shanahan and talk about how grassroot sponsorship opportunities are pretty similar, no matter where you are.
It was a really fun chat and I hope to be back on another episode soon.
(I probably shouldn’t be writing this, but I’ve had a lot on my mind lately. So here we are. It seems that every time I post something, I end up making someone upset. So now, I just go along for the ride after I hit ‘publish’.
But that’s why I have a blog…)
I get it. 2020 has been a crazy year.
I know that everyone has been dealing with being stuck inside, the shutdown of their country and the related pandemic in different ways.
However, “being yelled at by ignorant white people about how ‘racism is a myth on Facebook’ ” was not on my bingo card. I’m going to call a spade, a spade. It’s hasn’t been fun.
Conversations around diversity and inclusion are hard, but necessary. I’ve been trying to get more engaged in these social conversations, and trying to take the conversation one step at a time via a few different platforms.
Of course, I’ve been wanting to having these conversation with a lens of diversity in motorsport, so that’s what this podcast episode is trying to start.
I wanted to take some time to talk about the importance of how the words we use matter, as I start along this journey.
Just around the time that COVID quarantine and esports races really picked up, I did a podcast with Christian, and Race Liberante with National Karting Alliance to talk about local and regional kart racing. (Probably because we were all missing our karts)
It was good episode (at least I thought so) and conversation, so I wanted to get this onto the blog.
We also talk about how karting could be using technology and social media more in 2021, to help promote and grow the sport.
Anthony from OversteerTV.net, recorded a podcast about our Pikes Peak Trip, (which ironically we wrote about on an entirely different site. ;)) . It just went live a few days ago. We covered Pikes Peak, and spoke a bit about StartingGrid.