A few weeks ago, we featured a teaser video about Lewis Hamilton and Tony Stewart doing a car swap at Watkins Glen. Yesterday, the event finally happened with Hamilton driving the NASCAR and Stewart driving the MP4-23. Below is some video of the event.
Honestly, I had more fun enjoying watching Hamilton drive the stock car than Stewart in the Formula 1. Still fun stuff. Not as much as a branding success as Jenson Button taking the F1 car around Bathurst, but still a cool event nonetheless. I’m really hoping that Formula 1 uses this event to connect with the North American market in a stronger format than in the past. (Click on the title to see more video, as it comes in six parts.)