Accept the things you cannot change. Have the courage to change the things you can. Have the wisdom to know the difference.”
Writing about why I’m doing these things, in as few words as possible, is always the hardest part for me. The last few years, I’ve been trying to create platforms to help people be more accessible in motorsports. For the last ten years, I’ve written articles, then I helped build a platform for grassroots karting. I’ve also done some consultative work on the side of my 9 to 5 day job.
However, during the first 2020 lockdown, the world changed. I needed to start to work in a space that’s more virtual, more accessible and more fun.
So, I decided to create an esports team. Honestly, it’s probably a little overdue.
One of my fun side projects is a business marketing podcast for the automotive aftermarket, called ‘On the Rhoad’. It’s typically focused towards small/medium business owners, etc.
This episode was talking about sponsorship from the business owner’s perspective, and how they choose the people they want to build the relationships that help to grow their business.
We talk about what it’s like being a business that is either looking to provide sponsorship, or have people looking for sponsorship, and how to engage with them respectfully. (Basically, finding people who actually care about your business.)
Over the last few months, I’ve had an awesome opportunity to be on the Racing Mentor podcast, with Jess Shanahan and talk about how grassroot sponsorship opportunities are pretty similar, no matter where you are.
It was a really fun chat and I hope to be back on another episode soon.
(I probably shouldn’t be writing this, but I’ve had a lot on my mind lately. So here we are. It seems that every time I post something, I end up making someone upset. So now, I just go along for the ride after I hit ‘publish’.
But that’s why I have a blog…)
I get it. 2020 has been a crazy year.
I know that everyone has been dealing with being stuck inside, the shutdown of their country and the related pandemic in different ways.
However, “being yelled at by ignorant white people about how ‘racism is a myth on Facebook’ ” was not on my bingo card. I’m going to call a spade, a spade. It’s hasn’t been fun.
Conversations around diversity and inclusion are hard, but necessary. I’ve been trying to get more engaged in these social conversations, and trying to take the conversation one step at a time via a few different platforms.
Of course, I’ve been wanting to having these conversation with a lens of diversity in motorsport, so that’s what this podcast episode is trying to start.
I wanted to take some time to talk about the importance of how the words we use matter, as I start along this journey.